Built by Stagers, For Stagers
We know the challenges you face because we've lived them. StageLog was born from real experience in the staging trenches.
The Logistics Desert
Why home staging businesses struggle to scale
Home staging is a unique industry. You're not just decorating—you're running a complex logistics operation. Every staged home represents hundreds of individual pieces of furniture, each with its own journey from warehouse to property and back again. Yet, for years, the industry has existed in what we call a "Logistics Desert."
Most staging businesses start small. A few pieces of furniture, a garage or small warehouse, maybe a spreadsheet to track what's where. It works... until it doesn't. As you grow, the chaos compounds. That $2,000 sofa? Lost somewhere between three active jobs. The perfect dining set for tomorrow's staging? Already assigned to another property, but you didn't know until you showed up. The buyer who fell in love with your staging? No way to easily sell them the furniture.
The problem isn't a lack of effort or expertise. Stagers are some of the most resourceful, creative professionals we know. The problem is that the tools simply don't exist. Generic inventory software doesn't understand staging workflows. Project management tools aren't built for furniture logistics. Marketing platforms can't bridge the gap between staging and sales.
The Breaking Point
We reached ours when we realized we were spending more time tracking inventory than actually staging homes. That's when we knew something had to change. Not just for us, but for every stager trying to build a sustainable, scalable business.
Built from Real Experience
StageLog isn't a tech company trying to solve staging problems. We're stagers who built the tools we needed.
Real Staging Experience
Our founders have staged hundreds of homes, managed warehouses, coordinated crews, and dealt with every frustration you've experienced. We've lost track of inventory. We've double-booked furniture. We've missed sales opportunities. We built StageLog because we needed it.
Purpose-Built Solutions
Every feature in StageLog exists because we needed it in our own businesses. QR scanning? Born from hours spent searching warehouses. Shoppable lookbooks? Created because buyers kept asking "Can I buy this?" and we had no easy way to say yes. This isn't generic software adapted for staging—it's staging software, period.
StageLog exists to solve the Logistics Desert. We're building the tools that staging businesses need to scale confidently, operate efficiently, and turn their expertise into sustainable growth. Not because it's a market opportunity, but because it's the tool we wish we'd had from day one.
Our Core Values
The principles that guide everything we build
Reliability
Your business depends on knowing where your assets are, when jobs are scheduled, and that your tools work when you need them. We build StageLog to be rock-solid reliable—because your reputation depends on it.
Efficiency
Time spent searching for furniture or updating spreadsheets is time not spent staging homes. We design every feature to save you time, reduce friction, and let you focus on what you do best—creating beautiful spaces.
Growth
We're not here to help you stay small. StageLog is built to scale with your business—from your first 50 pieces to managing thousands of assets across multiple warehouses. Your success is our success.
Our Mission
To eliminate the Logistics Desert in home staging. We're building the tools that professional stagers need to run efficient, scalable businesses—so you can focus on what matters: creating spaces that sell homes and delight buyers.
Whether you're a solopreneur managing your first warehouse or a multi-city operation coordinating hundreds of jobs, StageLog is here to support your growth. Because when staging businesses succeed, everyone wins—agents, buyers, sellers, and the industry as a whole.
Ready to Leave the Logistics Desert Behind?
Join the stagers who are transforming their operations with StageLog. Start your free trial today.